Paw Patrol action figures include Zuma, Chase, Everest and Marshall. There is a Ryder figure available in some sets, but Ryder is not one of the dogs in the Paw Patrol group, though he is the leader of the band of puppies.
The Paw Patrol are dogs that do jobs similar to humans, like firemen, police, spy, pilot or construction working. The six pups are led by Ryder, a tech-savvy boy. The show is intended for preschool aged children. These puppies work with Ryder in the community of Action Bay to rescue people and solve problems. The goal of the show is to show how important team work is along with the importance of diversity. Each character in the show offers its own individual skill set which helps to enforce the ideas behind the show.
Other Paw Patrol action figures include Skye, Rubble and Rocky. Chase uses a police truck, which can be bought in packs with the action figure, and a megaphone. Marshall is the fire dog with a bit of a clumsy streak. Skye is the dog that flies the helicopter for the groups missions. Rocky is the handy man of the group and an avid recycler. Rubble runs a construction digger and loves skateboards and snowboards. He also loves getting dirty. Zuma is a dog who loves the water and drives a hovercraft.