The object of the game "SecretBuilders" is to stimulate creativity and increase the knowledge of children playing the game through interactions with historical characters. Children playing "SecretBuilders" can also explore their creativity through a personalized tree house, chatting with in-game NPCs and going on various quests.
As of 2015, SecretBuilders states that it has over nine million users playing its various mobile and online games. The company also partners with various distribution and publishing companies to release their games, such as HarperCollins, RandomHouse, Google Play, Samsung and Big Fish Games. SecretBuilders also develops other games by licensing existing content, such as text and audio narration, and combining them with existing game engines.