Nintendo's mission statement combines customer service, business and growth; it seeks to give customers the highest quality and most innovative products, perform exceptional customer service and offer the best products. Nintendo operates on the philosophy of treating others with respect and dignity. Therefore, it advocates a two-way communication stream with its customers and encourages interaction among its employees.
Nintendo strives for equality in the workplace and in the gaming market. It focuses on presenting products to consumers, then listening to their feedback to make improvements. Nintendo seeks a fully functional work environment where employees enjoy an enthusiastic and collaborative work atmosphere. Nintendo seeks talented staff members and encourages teamwork.