Animal Jam is free to play, but it does require users to create an account to save game play information. Paid memberships are available for users who want access to additional features. Memberships allow the game to be free of advertising.
As of 2015, Animal Jam has three membership options to be paid monthly, biannually or yearly. A monthly member is $6.95 per month, a biannual membership of $29.95 is charged once every six months, and a yearly membership is charged once for $57.95. Each option comes with the same standard benefits, but players receive higher instant gem and diamond bonuses with the purchase of a biannual or yearly membership. Memberships are available from the game's online store, or cards can be purchased at select major retailers, such as Walmart and Target.
Animal Jam is a game created by WildWorks in partnership with the National Geographic Society. Players are able to create animal characters and interact with friends. A user account, with or without a membership, helps ensure the online safety of children who are interacting in a social environment.
Free members are able to make friends and play games to earn gems. Paid members have access to all animals in the Jamaa world and the ability to adopt and customize all virtual pets. They also have access to all game accessories and dens as well as exclusive access to members-only adventures and parties. Paid members also receive a gift of diamonds every week, which can be used to purchase pets, animals, dens and accessories.