To access a Madame Alexander catalog, download it for free under the Catalog Archives heading at the bottom of the company's webpage, MadameAlexander.com. The catalogs are not for sale through the website.
To find out about Madame Alexander's special promotions and deals, sign up to receive emails from the company, or like the company's page on Facebook. This page also provides information on other facets of the company, such as tour availability and the doll hospital.
Started in 1923, the Madame Alexander Doll Company was founded by Madame Beatrice Alexander, whose goal was to use doll play to engage a child's imagination. The company has licensee partnerships with many well-known brands such as Disney, Gone with the Wind, Fancy Nancy, Pinkalicious, Angelina Ballerina and Wizard of Oz. In 2012, Madame Alexander Doll Company became an affiliate of the girls' clothing company, Kahn Lucas.
Beatrice Alexander's father owned the first doll hospital in America, and growing up, Beatrice often played with the dolls waiting to be repaired. She loved dolls and doll costumes and started her company when she was 28 years old. The company is still headquartered in New York City, where Alexander originally started it.
In the 1930s, Alexander introduced the first licensed dolls that were based on literary and film characters. In the 1940s, she introduced the first dolls whose eyes could open and close. Alexander was responsible for many other firsts in the toy industry including making the first dolls to honor living people and making the first hard plastic dolls.
In 1986, FAO Schwarz honored Alexander as the "First Lady of Dolls". At the age of 95, Alexander passed away in 1990. Seven years later, the United States Postal Service issued a stamp in her honor.