Look-alike dolls can be expensive, depending on the company that makes them and the level of customization available. Dolls from the My American Girl line by the American Girl company cost between $115 and $131, as of 2015.
Customers can choose from a variety of hair colors, hair lengths, hair textures, skin colors and eye colors within the My American Girl line. The Our Generation doll collection from Target is significantly cheaper, at $19.99 per doll, but this is partially because there are fewer variations from which to choose. More customization options make dolls more expensive, as it is less expensive for a company to mass produce only one kind of doll.