To log in to a Webkinz account, a player should go to Webkinz.com, click the tab that says Log In, and then enter her account name and password. If a player is visiting Webkinz.com for the first time, a new account can be created by clicking the New Member button.
An account at Webkinz World can be created for free, but it also comes with limited access to the site. In order to gain complete access to site activities, a member can either become a paid Deluxe Member or enter a Webkinz secret code. A Webkinz secret code is a unique 8-character code that is attached to plush Webkins animals. These stuffed animals are available in various retail stores or through online venues.
By registering a Webkinz secret code, the member unlocks an online counterpart of their purchased Webkinz plush. This virtual pet can be named and customized, as well as used to play games or compete against other Webkinz characters. Each Webkinz secret code updates the user's account to Full Membership for one year. This upgrade grants various bonuses such as trade, chat, and the ability to opt-out of third party advertising.
Webkinz account passwords can be changed, but user names cannot. Likewise, a player cannot delete her Webkinz account after it has been created. The company itself deletes it after a two-year period of inactivity.