LEGO has an entire line of play sets designed for girls, as it does for boys. Its girl play-set collections include LEGO Friends, Elves and Disney Princesses, as of 2015. The primary colors used in LEGO's girl play sets are pink and purple.
LEGO Friends play sets for girls feature everyday scenes for girls to construct, including a food market or beauty salon, with dolls in modern dress. The LEGO Elf play sets feature fantasy scenes for girls to build, as well as elf dolls and other fantasy creatures. Its Disney Princess Collection contains play sets that are modeled after scenes from Disney princess films and include Disney princess figures.