The Lego Hero Factory is a division of the Lego store that sells pre-created Lego heroes and beasts. Customers can also browse combination models, play games, watch videos, explore the Lego Hero world and download wallpapers, building instructions, comics and posters.
Lego Hero Factory videos includes short movies, stop motion, characters videos and trailers. Users can play games like "Invasion From Below" or "Brain Attack" online or download a mobile application. The application is available at the Apple store, Google play and the Windows store. Users can also explore the Lego Hero world by reading about individual heroes, battle machines, weapons, canisters and beast types.