LEGO friends consist of a group of five toys, all of which are girls. Each girl has her own specific talent. They all live in the fictional city of Heartlake City. Players can use the LEGO friends to construct colorful and interesting make-believe worlds.
There are several sets that include LEGO friends dolls, including a Heartlake Pet Salon and Heartlake City Pool. Each set comes with one LEGO friends figuring mini-doll in addition to items that coincide with that themed set. Regular or special LEGO friends building blocks can be used when playing with these sets. LEGO sells primary color LEGOs in addition to pink and other colors.