LEGO Creator is an online service that lets customers browse LEGO model creations and purchase the pieces to create them or find building instructions. Users can also download mobile applications, watch instructional videos and use a message board.
The website also features video scenarios for different LEGO creations. One example is a video that shows a dragon invading a LEGO town while a LEGO robot comes to the rescue. The LEGO Creator Islands mobile application allows players to build LEGO creations on an island, expand to other island, earn yellow bricks, and unlock different LEGO Creator models. This application is available from Google Play and the Apple App Store.