Lalaloopsy Dolls are a line of rag dolls from MGA Entertainment. They were launched in 2010 as Bitty Buttons, but they changed the name to Lalaloopsy shortly after.
The popularity of Lalaloopsy Dolls skyrocketed in 2010, and MSNBC called them that year's Tickle Me Elmo. Their success spawned numerous made-for-DVD movies and a Nickelodeon TV show called "Lalaloopsy." Each doll has a sewn on date and usually come with a pet that goes with its outfit. The rag dolls have catchy names such as Snowy Fairest, Peppy Pom Poms, Rosy Bumps 'N' Bruises, Misty Mysterious, Mona Arch Wings and Wooly Fuzzy Fleece.