InnerstarU codes are the codes that allowed players to register and enrol; their My American Girl doll in Innerstar University. They were included with selected My American Girl dolls but are defunct as of 2015, since the game was shut down on Nov. 5, 2015.
My American Girl dolls purchased before the company rebranded them to become Truly Me dolls in May 2015 came with two unique codes, a star code and a doll code, both of which were required to enroll the doll at InnerstarU. Both codes were provided in the Campus Guide that was included with purchase of the doll.
Once enrolled, the virtual version of the player's doll could visit different places on campus such as the Rising Star Stables, Starlight Library, U-Shine Hall and Brightstar House, where the doll had her own room with a closet and vanity for outfit changes, a bookshelf, yearbook and pet accessories. Each location on campus had at least one game that players could play to earn stars that could be used to purchase clothes. Games were linked to the school curriculum and aimed to combine fun and learning. Players could also send and accept friend requests from other players and complete a range of challenges that were recorded in their yearbook.