What Is an Initials Contest?


Quick Answer

Publishers Clearing House hosts an Initials Contest and awards $100 prizes to entrants with initials matching each of the 676 two-letter combinations in the alphabet. In total, Publishers Clearing House gives away $67,600.00 in the Initials Contest as of 2015.

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Full Answer

Publishers Clearing House markets lottery websites, games, magazine subscriptions, and other merchandise and in return offers chances to win prizes. The company is most famous for its Prize Patrol giveaways. Publishers Clearing House presents the Prize Patrol winners with checks ranging from $1,000 to $10 million and films their reactions on live television. Over $250 million has been awarded in the PCH sweepstakes since 1967.

The company is expanding its reach to include social media and mobile phone access. Someone wins a prize every 10 minutes on the Publishers Clearing House online game network, which has 10 million monthly visitors. Other Publishers Clearing House sites include PCHGames.com and PCHSlots.com.

Online advertising is the company's main source of profit. Publishers Clearing House donates 40 percent of its income to charities that benefit medical research, environmental causes and human rights, such as the ASPCA, St. Jude Children's Research Hospital and Susan G. Komen For The Cure. In 2011, Publishers Clearing House created a Facebook charity event called "Give Back," which allows fans of the company to vote for charitable causes they want Publishers Clearing House to support.

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