What Will Happen If You Disrespect a Pouch?

What Will Happen If You Disrespect a Pouch?

As part of its "Respect The Pouch" advertising campaign in 2010, Capri Sun created a group of animated kids called "The Disrespectoids" who did various disrespectful things to Capri Sun pouches. They then met with various sorts of punishment.

The Disrespectoids included Sandy Mandy, Chewie Stewie, Balloona Luna, Bobblehead Fred, Leaky Louie and Boing Boing Betty. The overall message to children was that a Willy Wonka-like grotesque physical deformity lay in store for them if they disrespected the pouch. The names of the Disrespectoids generally reflect the undesirable thing that happened to them. The campaign featured TV and print ads, an online game, a trading card series, t-shirts and figurines.