The primary goal of the AIAP (The Association of Independent Architectural Photographers) is to promote the efforts of freelance, professional architectural photographers through marketing strategies and networking. Through the official AIAP website, the company connects potential clients with photographers for future projects. By paying a membership fee, photographers ensure their work reaches their ideal client base.Continue Reading
Other goals of the AIAP include spreading general awareness of the value of its members by displaying their work through various mediums and by providing access to opportunities and resources. The organization also draws on the professional experience of others in the architectural photography genre in an effort to provide quality services for both members and potential clients. Furthermore, the AIAP offers professional resources for the purpose of improving members' profitability and marketability.
The AIAP states that it represents members who focus solely on architectural photography, as opposed to more general content photographers. It believes that the Internet is the best medium for marketing architectural photography, rather than using local chapters to gain new business. Some of its marketing strategies include providing search engine ads, links on other architecture websites, press releases to potential clients and periodic newsletters to interested parties. In addition, the AIAP enforces all existing copyright laws for its current members and clients.Learn more about Photography