Q:

How do you enter the Frito-Lay flavor contest?

A:

Quick Answer

To enter the Lay's Do Us A Flavor contest as of 2015, visit DoUsAFlavor.com and submit your idea according to the instructions. You must submit your entry during the contest's submission period.

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Full Answer

The contest requires each submission to include the flavor name, a maximum of three ingredients, the inspiration for the flavor, the chip style and contact information for the entry. Chip styles include original, wavy and kettle cooked. Required information varies based on the contest, as Frito-Lay's sometimes has additional requirements.

Alternate entry methods include text message, Twitter, YouTube and retailer websites. Text message submissions require sending and receiving a series of messages with Lay's to complete the entry. For an entry via Twitter, click on a contest promotional tweet sent by the Lay's Twitter account to expand it, and complete the entry form. You must have a Twitter account to use this method.

To enter via YouTube, visit the Lay's YouTube site and click on Create My Flavor. The entry process through a retailer website varies based on the retailer. Some retailers require a Facebook account for the entry.

After the submission period ends, a panel of judges is expected to choose four finalist flavors. Lay's intends to develop and produce these flavors, then release them to stores. The public can vote during the voting period. The flavor that receives the most votes is the winner.

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