The Pokémon brand is managed by The Pokémon Company, as of 2015. The Pokémon Company was founded as The Pokémon Center Company in 1998 by Game Freak, Creatures, and Nintendo as a collective to manage the entire franchise. The company was rebranded as The Pokémon Company in 2000.
Pokémon is an expansive brand that spans video games, a collectible card game, a television series, and various movies. Different branches of The Pokémon Company are designated certain responsibilities to ensure the success of various Pokémon projects. The goal of Nintendo, as a publisher, is to aid Game Freak in the distribution and production of Pokémon video games. Nintendo is also behind the marketing of the brand, and plays a huge role in the overall success of the franchise.