Companies that produce or sell kendama toys include Kendama Custom Kreations and Amazon.com. A traditional Japanese wooden toy, a kendama has three cups attached to a spike that fits into the hole in a ball that is attached to the spike with a string. When playing the kendama, the purpose is to catch the ball with either the spike or one of the cups, similar to the cup-and-ball game.
Kendama Custom Kreations is a New Brighton, Pennsylvania-based company that manufactures unique, hand-made, premium kendamas according to customer specifications. Using locally sourced wood and materials, the company individually lathes and paints each customizable kendama. As of 2015, the company wants expand its customer base and distribution network and is seeking investors.
Online retailer Amazon.com sells a variety of colorful and beautifully painted kendamas. Among its sellers are Kendama Kraze, which sells the toys in samurai-inspired designs; Toysmith, which sells kendamas in assorted stripes and neon colors; Kaleb USA, which sells the toy in an ocean marble hue; Kotaro Kendama, which has the toy in a red and black crackle finish; and Kendama Toy Company, which features marbled designs. Based in Seattle, Washington, Amazon.com is the country's largest online retailer with more than 220,000 employees and revenues close to $89 billion in 2014.