In the virtual game "Webkinz World," a player can adopt a Webkinz pet. In addition to adopting and taking care of a Webkinz pet, the player is able to play various games in the arcade, answer trivia questions and participate in daily events.
In order to play "Webkinz World," the player must first create an account. As of 2015, the game is free to play initially, but some content requires the player to get a membership or use the secret code provided by the purchase of a Webkinz plush toy. Players can use the Store Locator to find a place to buy one of the stuffed toys. Webkinz plush toys allow the player to adopt a pet at the Adoption Center within the video game, and the game has stores in which the player is able to buy items for the pet. The currency in Webkinz is KinzCash, and players earn KinzCash through playing games and spending time in "Webkinz World."
Players can play against other pet owners in tournaments or play games alone within the arcade. The Quizzy's Question Corner is a part of "Webkinz World" where players answer questions in several quizzes. In addition to the main activities that are available in the game, there are daily special activities and major events in which the player can participate.