As of 2015, customers can purchase a Hallmark Singing Snowman product from the Hallmark online store website at Shop.Hallmark.com. Alternatively, customers can also purchase the product from third-party online stores, such as Amazon.com, or a dedicated Hallmark reseller website, such as HookedOnHallmark.com.
The Hallmark Singing Snowman product comes in different variants, such as the Jingle Pals Interactive Snowman or the Merry Carolers Trio. Each variation features the Hallmark Singing Snowman either by itself or alongside another characters, such as his sidekick dog. The Hallmark Singing Snowman also plays various Christmas songs, such as Jingle Bells, and also includes built-in movements while the song is being played.