American Girl offers the ability to create and purchase customized dolls on its official website. Customers can choose from a variety of hair colors and styles, skin and eye colors, and other small features, such as freckles and pierced ears, to customize a doll.
Another way to customize an American Girl doll is with clothing, jewelry, shoes and other accessories. American Girl also offers official brand add-ons for dolls such as hearing aids, wheelchairs and crutches. Customers can visit an American Girl store to purchase dolls, apparel and accessories for dolls. American Girl stores also feature hair salons for American Girl dolls.