Journey Girl dolls can be purchased online through specialty toy retailers such as Toys R Us, as well as from general retail sites such as Amazon. Internet auction sites such as eBay also frequently contain listings for both new and used Journey Girl dolls.
Listings for Journey Girl dolls and accessories on the Toys R Us website can be filtered based on several criteria, ranging from recommended age range and brand to price range and shipping options. Each individual listing contains a picture of the toy along with a description of its features and story and customer reviews. All reviews are written by Toys R Us site users and cover aspects such as the appropriateness of the toys for different children, the quality of its construction and the amount different children enjoy the toy. Users also have the option to select in-store pickup for some items, which allows them to make the purchase online, then retrieve the item from a nearby physical Toys R Us location.
Listings on Amazon also contain user reviews of the toys, with options to allow users to rate the helpfulness of each review. The most helpful positive and negative reviews are highlighted at the top of the reviews section for each toy.