Blue Chip stamps were collected by children and adults alike in the 1970s and then redeemed via the Blue Chip Stamp catalog. There were many different merchants who offered their merchandise for Blue Chip stamps. The Blue Chip Stamp sign used to be hung at stores that participated. The Blue Chip Savings Books could be taken to any of the Blue Chip redemption stores to be redeemed for merchandise. For those people who lived farther than 25 miles from a Blue Chip redemption store, the Savings Book could be mailed in.
In the Blue Chip catalog, there were items such as Parker Brothers board games, Selright board games, Dr. Seuss books, Murray Pedal cars, Hugger tricycles, Dumpster tricycles, Gilbert microscope sets, Edlon Wood Burning sets and Transogram pool tables. New catalogs were released every year. For adults, there was clothing, lamps, rugs, patio furniture, pet supplies, pictures, silver, sporting goods, stationary, dinnerware, giftware, glassware, luggage, ladies' accessories and electronics. The Blue Chip catalog and Blue Chip stamps were so popular during the 1970s that they were prominently featured in a Brady Bunch episode.Learn more about Stamps