"Animal Jam" is free to play, and the game can be played for free on the official website. Memberships and diamonds are not available for free; they must be purchased from the game's online store.
All educational content in "Animal Jam" is free, including downloadable activities. Memberships provide cosmetic benefits to players. These benefits include additional animals, dens, accessories and other items.
Membership fees and premium item purchases allow National Geographic to offer "Animal Jam" for free. The game contains no advertising, and these purchases are its primary source of revenue. A portion of membership revenue also goes to conservation agencies.