Bally is a popular manufacturer of pinball machines that are designed for entertainment by propelling a small metal ball through a maze of bumpers and levers. The objective of the game is to keep the ball in play for as long as possible to accumulate points.
In 1932, the Bally Manufacturing Corp. made its first pinball machine, the Ballyhoo. The coin-operated machines were the most popular game in arcades until they lost their popularity with the introduction of video games in the early 1980s. New mechanical, audio and visual technologies have updated pinball machines to increase their popularity with new generations.