"Animal Jam" is good for kids 10 years and older, as claimed by Common Sense Media. Its rating is based on mild violence, consumerist promotions and privacy failings.
The reason the game is not recommended for younger kids is because the language filter in chat often fails, and as a result, players are sometimes exposed to offensive comments from other players. "Animal Jam" is a game from National Geographic that is designed for kids. The game includes educational content about animals and natural science. "Animal Jam" is free to play, but purchasing a subscription rewards the players with additional in-game currency and other features.