Although the exact information regarding the invention of stickers remains unknown, the origin may be traced back to R. Stanton Avery, who invented the first self-adhesive label in the 1930s. Other possibilities include inventions in the 1880s by advertising gurus in Europe or by Sir Roland Hill. Hill crafted and introduced an adhesive paper in 1839, which eventually became postage stamps.
In Europe in the 1880s, marketplace vendors started to draw the attention of potential customers by sticking bright labels onto the packages and goods, particularly their fruit crates. Initially, gum paste helped to hold the stickers on to the packages.
The early 1900s saw the introduction of sticker paste to hold the labels on. It is believed that Avery invented the first self-adhesive sticker in 1935, ultimately founding Avery Labels.