The team that created the universal serial bus included Ajay Bhatt, Bala Cadambi, Shelagh Callahan, Shaun Knoll and Jeff Morriss. Though Ajay Bhatt is best known for the invention, he credits his entire team for their collaborative effort.
The creation of USB technology was a response to the complex, and often conflicting, driver software required by peripheral devices. The technology created the means for effortless plug and play, or the ability for new devices, such as printers, cameras and keyboards, to be automatically recognized and run upon connection. To do this, the USB interface creates a centralized message stream from translated signals from the peripherals and delivers it to the computer's operating system.