The informal qualifications for U.S. president include a willingness to raise money and campaign for two years prior to the election, a high moral character, the ability to act outside of political influence, be an influential and effective world leader and be able to manage the national budget. Presidents are expected to be authoritative, powerful and popular without having so much power or ego that they become offensive.
The president is the expected to be the cheerleader for the nation. Part of the informal qualifications for the role is that the person elected should inspire trust, be able to encourage the population, heal rifts between different societal and political factions and effectively deal with crisis. Informally, the presidential family is expected to give up a large part of their personal privacy while in office, due to security needs and media scrutiny. The president is expected to be charismatic, ruthless when necessary and compassionate at all other times. Other informal qualifications include being a leader who strives for peace, while also being willing and able to make tough decisions and being able to deal with the limited power associated with the position. While the president is the face of the U.S. government, the presidency is only one-third of the government. The other two-thirds is comprised of the Senate and House of Representatives.