Teddy Roosevelt's 1904 campaign slogan was "a square deal for every man." It was his goal to make sure that America was not favoring any group over another. He campaigned to take steps to regulate big businesses and organized labor unions.
Through the "square deal," Roosevelt placed the government as the mediator between labor and management, consumer and business and developer and conservationist. He sought to find a fair deal for everyone through economic and social justice.
Roosevelt's "square deal" legacy protected Midwestern farmers from the railroad's unfair practices, passed legislation to ensure food safety standards and conserved wilderness from commercial development, while still allowing it to be used for irrigation, sport and timber harvest.