The slogan that Dell uses for their business is "Dell. Purely You." Dell is a company that specializes in computers, laptops, and other fine electronics. They have been a Fortune 500 company since 2008.
Dell is headquartered in Round Rock, Texas. The company was founded by Michael Dell in 1984 in Austin, Texas.
Dell is widely known for offering customers the ability to customize and individualize their own computer to their specific liking. This customization applies to laptops, notebooks, and desktop computers. They take pride in offering products tailored to their customers' needs, hence the creation of the company slogan.
As of 2014, Michael Dell continues to hold his position as the CEO of the company.