A personal, or a personal advertisement, is a private advertisement put up online or in a local newspaper, particularly by those seeking a romantic partner. These advertisements contain specifics about arranging a meeting or a date with the person that placed the advertisement, with men and women both placing ads.
People do not always place personal ads with the intention of finding a romantic partner. Some people create personal ads with the intention of finding friendship or someone with whom they can attend events. Personal advertisements sometimes explain details about who placed the ad. Dating websites are a natural evolution of this practice, created with the purpose of providing a place for people to create and search for ads for romantic arrangements.