The Whole30 meal plan program advocates seafood, meat, eggs, generous amounts of vegetables, some fruits and good fats from fruits, oils, nuts and seeds. The program advises against sugar, alcohol, grains, legumes, dairy and carrageenan. The program aims to reset a person's metabolism and reverse systemic inflammation, according to the official website for Whole30.
People attempting the Whole30 meal plan program should commit to it for 30 days to experience any results, suggests Whole30. Participants should not drink alcohol, obsess over their weight or take body measurements during the duration. In 2009, Dallas and Melissa Hartwig, founders of the Whole30 meal plan program, started their company, the Whole9. Dallas and Melissa have since amended the Whole30 meal plan program to accommodate people who have special dietary needs or are observing alternative diets, such as autoimmune or paleo diets.
Whole30.com offers appropriate shopping lists tailored to specific needs and diets. These shopping lists are augmentations or revisions of the Whole30 meal plan program depending on the chosen shopping list. For example, the autoimmune shopping list excludes eggs in the protein category and all nuts in the fats category, but it encourages animal fats from pastured or 100 percent grass-fed and organic sources.