The three top-selling brands of toothpaste in the United States in 2014 were Colgate Total, Sensodyne and Colgate Optic White. Colgate Total was the top-selling brand, with $175 million in sales.
The ten top-selling brands of toothpaste in 2014 in the United States, in order from the most to the least in sales, are Colgate Total, Sensodyne, Colgate Optic White, Sensodyne Pronamel, Crest 3D White, Colgate, Crest, Crest Whitening Plus Scope, Colgate Max Fresh and Crest Pro-Health.
The best-selling brand, Colgate Total, claims that, in addition to fighting germs, the toothpaste strengthens enamel, fights cavities and bad breath, reduces plaque and gingivitis, and helps prevent tartar build-up and tender gums.
Most dentists recommend that individuals brush their teeth twice a day, claiming that proper toothpaste is essential to oral health and hygiene. Brushing one's teeth regularly helps prevent tooth decay, gum disease and bad breath. Toothpaste is an essential part of this process.
Despite the wide variety of toothpaste brands, all toothpastes have the same basic formula. This means that, while different brands may have slight variations between them, most toothpastes available in retail outlets have the same basic composition. Choices between various brands are more a matter of personal preference than anything else.