Go Red For Women is, according to its website, a movement focused around raising awareness of the prevalence of heart disease in women as well as promoting lifestyle changes to reduce their risk. It is run by the American Heart Association.
Go Red For Women launched National Wear Red Day in 2003, according to the movement's website. It takes place every February on the first Friday of the month, encouraging women to wear the red dress that the movement has adopted as a symbol. Since then, the movement has claimed to have helped nearly 90 percent of women successfully implement at least one lifestyle change, more than a third of women lose weight, and more than 40 percent of women discuss heart health with their doctors.
One in three women die of heart disease or stroke each year, according to Go Red For Women. These deaths are easily preventable through diet and exercise, as well as the consistent monitoring of cholesterol levels.
Go Red For Women developed primarily because heart disease was seen as a primarily male affliction, with research ignoring gender differences, notes Edelman. While the first National Wear Red Day was in 2003, in 2004 the American Heart Association began working with Edelman to inspire, motivate and educate women about heart health.