As of 2015, PlentyOfFish claims credit for over 1 million relationships annually. Every two minutes a couple reports to PlentyOfFish that they began dating after meeting on the site, says DatingSitesReviews.com.
PlentyofFish users choose free or paid memberships. Free members may create profiles, search members, view profiles and exchange messages. Paid users access levels unavailable to free members. Paid access includes Ultra Match, a highlighted profile, a Meet Me! listing, a 16-photo limit and information on visitors and read and deleted e-mails. It also includes access to extended profiles, ability to e-mail gifts daily and no advertisements. As of 2015, paid membership costs $12.50 monthly, with the option of prepaying for longer periods.