Q:

Has Nopalea received complaints from the FTC?

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Quick Answer

The Federal Trade Commission brought a complaint against TriVita for its marketing of the cactus juice product Nopalea in 2014, and TriVita ultimately was required to pay $3.5 million in consumer refunds, according to the Federal Trade Commission. Nopalea is still available from TriVita, as of 2015.

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Full Answer

The Federal Trade Commission complaint against TriVita in 2014 concerned scientifically unsupported claims made by the company about the anti-inflammatory and other health benefits of the drink. The Federal Trade Commission also complained that TriVita failed to disclose that seeming ordinary consumers in its advertisements were actually paid endorsers of the product. These complaints resulted in fines, but not the withdrawal of the product, which may still be marketed legally as long as no false claims appear in ads about its health benefits, explains the Federal Trade Commission.

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