Muscle worship occurs in bodybuilding culture and usually involves two people, one bigger and one smaller. The smaller person is generally known as the "worshiper" and worships the muscles of the larger person, known as the "dominator." This worship is usually sexual in nature.
Most muscle worship is sexual in nature and is applicable to both male and female bodybuilders. Men and women bodybuilders have been known to use muscle worshipping as a means to make money, and there are websites, both pornographic and non pornographic in nature, devoted to muscle worship that cater to both homosexual and heterosexual clients.