According to its website, Ivivva is a retail brand selling active wear created by lululemon that was inspired by active girls. Ivivva apparel is available both online and in stores across the United States as of 2015.
Ivivva was created in 2009 by the Canadian company lululemon. The brand's physical stores help inspire girls to dream big through complementary athletic group classes and workshops called "Dream & Goals programs." The brand focuses primarily on active wear for older children and tweens. According to its website, Ivivva takes pride in taking and using feedback from its customers to improve its products and brand.