Dallas Hartwig and Melissa Hartwig invented the Whole30 program in 2009. They are both certified sports nutritionists. The two created a sister program called the Whole9 in the same year.
Melissa Hartwig helps people in changing their relationship with food, thus creating healthy eating habits. She is the co-creator of the New York Times bestsellers "The Whole30" and "It Starts With Food." Similarly, Dallas is a medical practitioner who specializes in sports nutrition and physical therapy. He treats lifestyle related metabolic, digestive and hormonal issues.
The Whole30 program has been featured in various publications such as the Wall Street Journal, Details, Outside, Shape and Woman’s World.