As of 2015, the Magic Wand is officially described as a vibrator or "intimate massager" by its brand website, and the product description also cites it as an award-winning sex toy. The manufacturer implicitly endorses use of the product for both sexual pleasure and sore muscles.
Vibrators may be used for massaging sore muscles or as sexual aids. The Magic Wand Original, formerly the Hitachi Magic Wand, is more well-known for its sexual uses than for massaging other areas of the body.
In the past, manufacturer Hitachi shied away from associating itself with the sexual uses of the product, but since 2013, the product has been rebranded as the Magic Wand Original. As of 2015, reviews posted to the Magic Wand Original website emphasize its effectiveness as a sexual aid. The website also cites the product's awards for Best Sex Toy for Women, granted in 2015 by the SHE Awards, and Favorite Sex Toy for Women, granted in 2013 by the Sex Awards.