What Happened to Rolaids?


Quick Answer

After being pulled from shelves in December 2010 due to reports of foreign materials in the product, Rolaids brand acid reliever was purchased by Sanofi U.S. The brand was re-launched by Sanofi in the United States in September 2013.

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Full Answer

Paris-based Sanofi purchased the Rolaids brand from Johnson & Johnson on Jan. 7, 2013. Sanofi re-introduced the brand in the United States in September of the same year, boasting a new liquid formula and ultra strength tablets. The re-launch campaign featured Guy Fieri as the brand's new celebrity spokesperson, as well as the famous tagline: "How do you spell relief? R-O-L-A-I-D-S."

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