A famous alcohol advertisement is the Budweiser Clydesdale horse ads. Another modern ad that has gained notoriety is the "Most Interesting Man in the World" commercials advertising Dos Equis beer.Continue Reading
Budweiser started using Clydesdale horses to advertise its beer following the repeal of prohibition in 1933. The company keeps teams of Clydesdale horses hitched at the Anheuser-Busch headquarters in St. Louis, Missouri. The team travels around the country to make several promotional appearances a year. The horses starred in the company's Super Bowl ad in 1986 and have since become a fan favorite. The Clydesdales appear in a Super Bowl spot almost every year.
Another famous campaign is Dos Equis' "Most Interesting Man in the World" beer ads. The ads premiered in 2006 and feature Jonathan Goldsmith as the world's most interesting man. The premise of the ads is a refined, older gentleman who flashes back to his heydays involving adventures such as freeing an angry bear from a trap, and catching prize fish while a beautiful woman fawns over him. He is touted by the narrator as the "most interesting man in the world." At the end of each commercial, he says, "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends." Dos Equis says that sales increased 22 percent between 2006 and 2010 as a result of the ad campaign.Learn more about Health