Coupon Me by Camel is a program that R.J. Reynolds Tobacco Company offers that distributes coupons for Camel-branded cigarettes and similar products to customers who are 21 years of age or older. Interested adults must sign up for the promotion and be able to prove their age.
Camel does not distribute printable online coupons. Adults who sign up for Coupon Me receive monthly coupons in the mail for Camel cigarettes and their Snus product. The overall goal of R.J. Reynolds Tobacco Company is direct marketing, according to a 2014 brief conducted by The Association for Nonsmokers-Minnesota. Programs such as Coupon Me by Camel circumvent marketing prohibitions by allowing consumers to sign up for marketing opportunities that include coupons for distribution.