The Clairol color chart displays the results of the colorant based on the starting color of the hair, but does not advise which color gives the most pleasing results. The company's official website, however, does offer guidance in how to choose the color that most suits the customer.
Clairol hair color packages feature an example of resulting hair colors on the side of the box, while Clairol.com provides samples of the Clairol hair color line.
Home colorists should consider whether warm, yellow-based colors, or cool, blue-based colors are most suitable for them, advises Clairol. If warm colors are best, colorists should choose gold or red tones. Cool colors are often called "ash," platinum" or "champagne."