The WebMD editorial policy describes the website as an objective resource for personal education on important health topics, but individuals are cautioned against using the information as a substitute for a professional diagnosis. WebMD advises individuals to consult a licensed health provider for medical guidance.
WebMD covers health topics from a broad perspective, so the website is intended for users to determine whether the content is relevant to their cases. However, the organization urges its readers not to disregard the advice of qualified physicians or put off seeking medical attention based on information obtained on WebMD or any other health website.
The website's editorial content is prepared and reviewed by board-certified healthcare providers, medical journalists and editors, and other verified industry experts, WebMD states. Even when content is licensed from a third party, the information undergoes WebMD's own review process before publication.
WebMD states its website is certified by URAC, a nonprofit organization that monitors the quality of healthcare in various settings and designs standard models to measure performance. URAC health website accreditation confirms that WebMD supplies credible, up-to-date information based on a transparent, clearly defined editorial process. To protect the website's audience from any conflict of interest, the accreditation also requires WebMD to use sponsorship material ethically and disclose the details of any financial partnerships. For example, WebMD doesn't allow any staff to work on both the editorial team and the sponsorship team, and all sponsored content or advertisements are labeled with identifying badges.