Although it may appear to be counter-productive regarding a law firm's profitability, a client may be encouraged to use one or more of the free legal forms that are available online. The advice would bring about a positive outcome by helping to develop trust between the attorney and the client and emphasizing the point that the lawyer is available for judgment and experience-based knowledge rather than to create documents. The approach is one that will help the client save money and help create a long-lasting personal relationship between the two parties, as noted by Daniel Doktori, co-founder of the Harvard Law Entrepreneurship Project.
Law firms have begun placing templates for legal documents on their websites that can be downloaded for free. These legal forms are especially useful for start-up businesses that may have limited cash resources and the do-it-yourself factor is an attractive expense-saving option. Entrepreneurs are typically in need of a wide variety of legal documents to start up and expand their business enterprises.
By offering free or low-cost support regarding the completion and most effective use of the downloadable document templates, the law firm is employing a scalable marketing approach, as reported by the TechCrunch website. This approach can become profitable for a law firm when a loyal client grows the business to a degree where high-level legal services are required, such as a corporate merger, acquisition, stock market launch or litigation defense.