The Liquor Control Board of Ontario in the Greater Toronto Area buys and sells alcoholic beverages, conducts educational campaigns to promote responsible drinking, and offers cooking and tasting classes. The Liquor Control Board of Ontario makes a profit from its activities, and it returns this money to the provincial government.
In the Greater Toronto Area, the Liquor Control Board of Ontario offers cooking classes and tasting sessions at its Bayview Village, Summerhill, Millcroft Centre and Old Oakville Marketplace locations. These events also provide individuals with menu and entertainment ideas. The Liquor Control Board's website, LCBO.com, also offers entertainment tips.
Deflate the Elephant is the Liquor Control Board's impaired driving prevention campaign. This educational effort focuses on educating hosts about offering responsible parties. The board also promotes responsible drinking through its magazine, Food & Drink, and brochures.
The Ontario provincial government founded the Liquor Control Board in 1927. Canada prohibited the sale of alcohol in 1916, but the Ontario government began easing restrictions in 1927. The Liquor Control Board sells to individuals, bars and restaurants. As of 2013, there were over 850 Liquor Control Board stores in the province. The revenue from the stores pays for health care, education and infrastructure projects.