A reverse listing uses one part of the information associated with a phone, such as the number, to find other parts, such as a name and address. An individual can use reverse phone lookups to identify unknown callers, verify identities and help control the availability of his own information online.
People traditionally use the white pages to find a phone number associated with a person's name. A reverse lookup allows a person to enter a phone number to find the owner's name. A person can also enter an address to look up a name or phone number or vice versa. Sometimes, reverse lookups yield only a limited amount of information, such as a location and type of phone. For instance, entering a phone number in a reverse lookup might only indicate its location as Las Vegas, Nevada and that it is a cell phone carried by Verizon Wireless.
Covering more than 180 million Americans as of 2015, WhitePages.com's reverse lookup grants access to an extensive database of information. The site also allows an individual to look up his own information and limit who can see it, increasing personal security and privacy. In addition, the site permits visitors to obtain additional background information about a listing for an additional fee.